The second most important part an SEO or a normal person does after buying a domain is choosing the perfect content management system. Many people have asked us which one to choose WordPress or Blogger? The answer to it comes down to what you will do with the site, is it just for posting random posts, a download site or a tutorial hub?
There are many conspiracy theories that people thing both of these platforms behave differently in search engines as WordPress has better SEO and blogger is bad at it. Today we will do a comparison between these two platforms and will decide which one is best and for which person. Often many people and friends as me which one is Best for SEO? The answer is they both are for the following reasons that will be discussed below.
I have been personally using Blogger famously known as BlogSpot for about 2 years and never complained about. However it does lack some features but all that matters is what are you using it for? At the moment the blog you are reading this article on is hosted at Google running on BlogSpot and I have had no issues what so ever. At the end of the day all that matters is you having great content and good backlinks pointing to your domain, right?
WordPress is a platform that can be used for anything, yes you heard me right you can use it to create an e-commerce store, portfolio site, a blog, a forum and the list goes on. But you can use Google's CMS for blogging only as you cannot install something on it, it's already hosted but it is limited to what you can do with it.
I would recommend you to choose Blogger.com because you do not need to pay for hosting if you are a startup as it will save you lots of money and server costs.
Let's get started with the comparison now:
Who is Blogger for? Advantages and Disadvantages
If you are just starting your first blog and have no other type of online presence or website than this is the best platform to choose as it costs nothing to setup and there is official support forums from Google that can help you if any problems occur. Below are listed the benefits of using this CMS as your first platform:
- There are no hosting costs, you do not need to worry about server uptime and maintenance.
- It is secure as a bunker, it is hosted in a secure cloud where you don't need to worry about any vulnerabilities or issues of getting hacked.
- No limit for how many posts you can publish.
- It allows you to change the URL-structure of a blog post.
- Thousands of free templates available to add on your blog. Read this article to learn how to add custom templates to blogger: How to upload a custom template on BlogSpot.
- Integrates really well with the RSS FeedBurner.
- You can use your Gmail account to get started with which is awesome.
- Comes with a free domain name which is followed by blogspot.com.
- You can also put HTTPS security to your blog for free: Follow this tutorial to learn how to do that for your own blog: Add HTTPS Certificate in Blogger.
- There are SEO settings available which means you can put 301 redirects, add Meta descriptions and also put mark up on your posts with schema.org.
- You can also label your posts with specific topics which you can create: Here is an article which you can read to improve those labels: Optimize Labels into Tags.
- It also has mobile-friendly templates for mobile devices.
- You can add as many authors as you like for your site and can choose what positions to give them from author to administrator.
- Two-step verification can also be enabled to add an extra level of security again a great benefit.
Now enough with the Pros let's talk about some of the disadvantages and drawbacks:
- You do not own your blog, Google does.
- It can be deleted any time only if you post something that breaks the terms of Google.
- Only limited to 20 pages per blog, not posts.
- You cannot install any other plugins on it.
- You only get 20 GB of free storage for your images after that you will have to move somewhere else.
- It does not get updated quite often.
- Risk of losing traffic if moving on a different CMS as it needs lots of professional skills to do that and many techniques need to be done the right way.
- There is fear that Google may shut this service down because we have not seen any useful updates from them from a long period of time apart from upgrading the sitemaps
- The number of labels (categories) you can have on one blog is limited to 5000 only.
10) Last question that needs to be answered is? Does it perform poorly in searches when compared to WordPress self-hosted?
The answer to this is NO, why? Because always remember that it is not the CMS that helps you rank it's the content you write and the sites that link to you (backlinks) that help you reach the page #1 of Google. There are all the settings that you need from Meta descriptions from adding a keywords template there are all the resources you need just make sure your content is optimized and is unique.
I personally will rate this CMS 9 / 10 because it has worked for me and will work for you as well and a living example is the blog opened in front of you.
Who is WordPress self-hosted for? Advantages and Disadvantages
One big thing that confuses many people is that WordPress.com and WordPress.org are the same they are NOT. They are both different platforms and have different capabilities than each other. This is a platform for someone that already has an online presence and can afford to pay the monthly server hosting costs and can deal with some server downtime. Also it is something that I would not recommend jumping into without doing any research and learning about the platform and how it works because it also works with databases and many plugins.
Let's start below with some of the benefits of WP:
Let's start below with some of the benefits of WP:
- You can create anything you want with it, be it a forum, e-commerce store or a wiki.
- There are many plugins that can automate many processes such as email subscriptions.
- You own your site, no one else can delete it or control it.
- You can customize anything that you want from HTML to the core files of WordPress because it is open source.
- There is no limit of how many pages or posts you can have its unlimited but you will need storage to store them as well as the site grow with time.
- Updates are rolled out many times a year and new features are always added.
- It is responsive from the beginning as it can adjust screen widths automatically.
- You can install an antivirus or security software to keep it secure from viruses and malware.
- There are many themes to choose from ranging from premium to free templates.
- There is a dedicated community from where you can receive help if you are stuck anywhere.
- It has the feature of making automatic backups where in Blogger you have to do them manually.
- There is no storage limit for your photos but it depends on how much you buy from your hosting provider.
- It powers more than 20% of the whole internet in the world, which means it is trusted a lot by many people and big brand names.
- There is a plugin that you will need to download to enable two-factor authentication which is not enabled by default.
- There is a risk of getting hacked as the plugins can be vulnerable or the WordPress files itself. There were many cases in past where major problems were discovered that left over 80% of sites vulnerable to hackers.
- There are hosting costs that grow as your traffic increases whereas Blogger is totally free to use.
- You always need to install the latest updates to stay safe from bugs and issues.
- Your theme can get your site down because it can be a way of hackers to come into your server which you need to make sure is also updated at all times to stay safe from such problems.
- WordPress is also known to be slower because it depends on your hosting plan whether it is shared or dedicated.
- If the database gets corrupted or you get a virus in it, it's a nightmare to backup which can hurt your rankings if you lose data from posts that are already indexed and published.
- No free domain provided with the self-hosted version.
- You will need to deal with downtime if the server is in maintenance or updating.
- Knowledge of HTML and CSS is required in some places if your blog is graphic heavy.
- It is not ready to work straight after you hit install, there are a lot of settings that need to be carefully configured for example permalinks, themes, connecting a domain and linking a database that needs to be highly protected in order to stay safe.
- By default WP is not SEO friendly, you will to install a plugin manually, popular one is (Yoast SEO).
I rate WP 10 / 10 as a CMS because of its customization features which if you know a little bit of PHP can do wonders for you. But the biggest benefit that the Google's blogging platform has that it costs absolutely nothing to run.
As you can see above in the comparison both of these platforms have great features and both work good in their own way. At the end of day it comes down to what you are going to use it for? I'd suggest you to go with Blogger as a starting point and once you start making some money with the first blog you can transfer it to WordPress and are sure that you can afford the monthly hosting subscriptions and have got enough knowledge in the area. Hopefully now you will be better at making a decision while choosing a platform to start with.
But if you are looking to make an e-commerce store with BlogSpot it will not work and I would recommend WP. Please let me know your preferred content management system (CMS) / Blogging platform and point out to me if something is missing that needs being put up there.